How to harness the creator economy to reach new customers and boost revenue
Influencer marketing has become big business with major brands now partnering with creators to boost their campaigns and tap hard to reach audiences. San Sareen, Director of EMEA for Influencers and Creators at impact.com. offers a practical bite-sized video guide on how to make the most out of this exciting new marketing channel.
Influencer marketing has become big business with major brands now partnering with creators to boost their campaigns and tap hard to reach audiences. San Sareen, Director of EMEA for Influencers and Creators at impact.com. offers a practical bite-sized video guide on how to make the most out of this exciting new marketing channel.
In this five-part PMW Masterclass series, learn how to get the most out of the growing creator economy in your marketing and and tracking performance, along with tips on breaking down compensation and technology that can help streamline your relationships with partner creators.
Your tutor: San Sareen Director of EMEA for Influencers and Creators, impact.com
Watch the modules below:
- Lesson 1: The importance of authenticity and building audience trust
- Lesson 2: Using creator partnerships to boost your marketing strategy
- Lesson 3: Breaking down creator compensation [tips + best practices]
- Lesson 4: Strengthening creator partnerships with technology
- Lesson 5: Final thoughts on influencer marketing
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