Cloud costs a lot of money

As the old adage goes, you’ve got to spend money to make money. With regard to public cloud success, this certainly feels true. Google, Microsoft, and AWS all reported earnings recently, and each announced significant spending on data centers and more (capital expenditures), while also announcing significant growth in cloud revenue. Meanwhile, cloud vendors like Oracle that weren’t able (or willing) to invest as heavily continue to lag in cloud market share and growth.

Although it may be too strong to suggest that big spending is a causal factor in netting big returns, it’s perhaps telling that AWS spent much more than its cloud peers and saw revenue growth jump 10% over the last year. Causation? Maybe. Correlation? Definitely.

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