Why you should buy, not build, a customer data platform
Can you help your business create a single source of truth for all its customer data, including touchpoints from marketing, sales, and support functions in a single data platform? Can the platform integrate every customer interaction, including website visits, mobile app engagements, product consumption, store visits, social media activities, and other customer engagements?The idea of building a 360-degree customer view has been around for a long time and was one of the early promises made by prominent CRM (customer relationship management) platforms. But most companies focus their CRM implementations on capturing account information, contact profiles, sales pipelines, and marketing activities. Some CRM systems such as HubSpot and Salesforce have integrated web analytics, but many apps capture the web and mobile app engagements with Google Analytics, Adobe Analytics, or other analytics platforms.To read this article in full, please click here
Can you help your business create a single source of truth for all its customer data, including touchpoints from marketing, sales, and support functions in a single data platform? Can the platform integrate every customer interaction, including website visits, mobile app engagements, product consumption, store visits, social media activities, and other customer engagements?
The idea of building a 360-degree customer view has been around for a long time and was one of the early promises made by prominent CRM (customer relationship management) platforms. But most companies focus their CRM implementations on capturing account information, contact profiles, sales pipelines, and marketing activities. Some CRM systems such as HubSpot and Salesforce have integrated web analytics, but many apps capture the web and mobile app engagements with Google Analytics, Adobe Analytics, or other analytics platforms.
