Twitter has announced that Xbox is the winner of its first-ever 'Brand Bracket', as voted by users.

Tying into the March Madness college basketball tournament, this month, Twitter has been running its first-ver 'Brand Bracket' competition, in order to determine the best-tweeting brand on the platform.

The competition pitted brand profiles head-to-head, and called on Twitter users to vote for the winners of each match-up, based on their tweeting prowess.

At the end of this, Twitter would then determine an ultimate champion - which, after 15 head-to-head battles, has now been revealed:

Yes, Microsoft's gaming arm Xbox has come out on top, with users recognizing its Twitter skills by marking it as the best of brand tweeters, after defeating Skittles in the final face-off.

As per Twitter:

"The matchups were heated. But hundreds of thousands of votes later, one brand left it all on the timeline FTW!"

Twitter says that the promotion saw significant support among the participating brands, with some even offering products tied into the event.

But in the end, it was Xbox that came out on top. The company's Twitter handle boasts 15.9 million followers, and tweets more than 33 times per day, incorporating replies. In fact, replies is likely what wins it for Xbox, with its social media team highly active in responding to mentions on the platform.

But then again, maybe it was just the promise of an Xbox Series X mini-fridge.

What does that mean in the broader scheme of things, and from a social media marketing perspective more broadly?

Well, probably not a lot, really.